Naturalness.

To us, nature is the best role model. We believe that, with every single one of our fruit gums and liquorices, you can taste what it is made of.

As market leader, we manufacture all of our fruit gums and liquorices entirely without any artificial colourants. Instead, we utilize fruit juices, fruit pulp and colouring extracts from fruits and plants. When we first started this approach back in 1988, it represented a real revolution!

However, we want to become even more natural... which is why we searched for such a long time to find a natural aroma for every fruit gum – and by doing so, we can come a little bit closer to our role model.

We believe that you do not only see this, but that - more importantly- you will taste this as well!

For our liquorice fans we have always only processed the precious liquorice juice, from selected areas of cultivation!