Katjes showing considerable growth in 2011

In 2011, Katjes Fassin GmbH + Co. KG exhibited a growth of +7.1% in its core business.

“We are very satisfied with the 2011 business year,” Tobias Bachmüller, Managing Partner of Katjes, explained. “The average growth of our advertised brands amounting to more than 20% is especially pleasing. This allowed us to cancel more than 50 products and as a result achieve a higher turnover per product both for us and our customers.”

Among the advertised products, Yoghurt Gums demonstrated a growth of +22% owing to the “Be Veggie” campaign with the actress Alexandra Neldel. In Katjes’ opinion, this suggests that the future outlook of the veggie trend is very promising, especially in a segment where animal gelatine is predominantly used.

However, the acquired brands Sallos Original (+36%) and Ahoj Brause Pulver [sherbet powder] (+29%) also revealed outstanding growth.

“We would like to keep to our course and continue focussing on our best-selling advertised brands to set us apart from our competitors,” Bachmüller added.

In view of the first two months, the prospects for the ongoing business year are considered positive as well.

With its brands Katjes, Ahoj Brause and Sallos, Katjes Fassin GmbH + Co. KG is the core business of the Katjes Group and, behind Haribo and Storck, ranks third in the German confectionery market.

Emmerich, 5 March 2012

Contact:
Katjes FASSIN GmbH + Co. KG
Tobias Bachmüller
+49 2822 / 601-202