Emmerich, January 27th 2019 – The new Wunderland Rainbow-Edition hits shelves in Germany with waving rainbow flags. It is the fifth product of the successful Wunderland range. This veggie product celebrates diversity with magical unicorns, colorful rainbows and a whole lot of love.
On the colorful side of love
The name Wunderland Rainbow-Edition really says it all: With a mix of fruit gums in rainbow colors Katjes shows clearly that this product is as sweet and colorful as love around the world. The three shapes - fruity unicorns, rainbows and the message LOVE - taste like strawberries, oranges, blackberries and plums.
With this new product, which was inspired by the colors of the rainbow and its empowering statement for diversity, respect and love, Katjes adds another chapter to its veggie success story.
Tobias Bachmüller, Managing Shareholder of Katjes Fassin GmbH + Co. KG, says: “Our Rainbow-Edition revolves around the enjoyment of life, treating yourself to vegetarian sweets and the courage to be colorful. As a lovebrand we have therefore developed a fruit gums product, that is truly unique in its polychromatism. With it we set new standards while taking a stand.”
The colors of veggie
Wunderland Rainbow-Edition launches in CW 14 and is available in a 200g package for 0,99 Euro (RRP). Like all Katjes products it does not contain any animal gelatine and is 100% vegetarian. jes! All Veggie! is even professed by the Katjes brand campaign from 2018 with the Hashtag #checkitout. Since January 2019 a brand new tv commercial with the additional claim „Every life is precious!“ is on-air. All Katjes fruit gums are made with only natural flavors and colors. Katjes -jes -jes -jes!