Love is sweet: In Berlin and Copenhagen, at the world’s best-known LGBTQ event, the Christopher Street Day (CSD), Katjes takes a stand for a colourful, tolerant world. With a Katjes truck in the parade. Accompanied by a huge poster on Germany’s largest billboard on Alexander Platz. A symbol for equality and diversity.
Trendsetters for sustainability and authenticity: not only are Katjes products sustainable and natural, but so is its exhibition stand at the ISM Cologne trade fair for sweets and snacks. The Katjes, Ahoj-Brause and SALLOS® brands present themselves, their current product ranges and their latest innovations at an exhibition stand consisting of reusable Euro pallets – making a strong statement for sustainability in the industry.
Glow is the biggest Beauty Convention in Europe. 5,500 visitors, predominantly women, come to Vienna to celebrate the latest beauty trends. Which is the perfect opportunity for Katjes to present itself as a lifestyle brand! Katjes bright pink exhibition stand with its swing is a real attention-grabber – and perfect for Instagram moments! Always in the picture: the campaign hashtag #checkitout and in neon: ‘All veggie’. The swing proved to be very popular and appeared in more than 200,000 Instagram impressions! Wow!
In September 2019, more than 600 runners joined the annual Pink Run in Bad Gastein to raise money for Austrian Cancer Aid. And right in the middle of the action: Katjes, as sponsor. The Katjes race shirt, finishing line and media backdrop were all produced in Katjes pink. Away from the race route, the brand was omnipresent in other areas too, such as its cooperation with the ‘Weekend Style’ magazine. And was able to draw attention to an important subject: breast cancer screening.
For many years, Katjes has positioned itself as a trendsetter in the sweets industry. Our approach to sustainability and our decision not to use animal gelatine shape our actions on a daily basis. But we ain’t finished yet, as they say – and we’re constantly going back to grass roots to seek out new food trends: Venice Beach, L.A.
