In September 2019, more than 600 runners joined the annual Pink Run in Bad Gastein to raise money for Austrian Cancer Aid. And right in the middle of the action: Katjes, as sponsor. The Katjes race shirt, finishing line and media backdrop were all produced in Katjes pink. Away from the race route, the brand was omnipresent in other areas too, such as its cooperation with the ‘Weekend Style’ magazine. And was able to draw attention to an important subject: breast cancer screening.