Love is sweet! Katjes new product innovations for colourful diversity: Wunderland Rainbow edition – magical, colourful and 100% vegetarian
Emmerich, 2 July 2019 – With its swaying rainbows, the Wunderland Rainbow edition 2019 is now the fifth product to join the successful Katjes Wunderland product family. The new vegetarian product celebrates diversity with magical unicorns, brightly coloured rainbows and lashings of TLC. Diversity as a feast for the eyes as well as the taste buds: for the first time ever, Katjes joined the 2019 Christopher Street Day (CSD) parade in Berlin. On 1 July, the company also unveiled an oversized poster of an LGBT couple on Germany’s largest billboard on Berlin’s Alexanderplatz Square.
On the colourful side of love: our Katjes Wunderland Rainbow edition
The name says it all in the Wunderland Rainbow edition: with their fruit gums in all colours of the rainbow, Katjes has developed a product that is as sweet and colourful as love itself. Dipping into the bag you’ll find strawberry, orange, blueberry and cherry-flavoured unicorns, LOVE symbols and rainbows.
The new product was inspired by the colours of the rainbow, which makes a strong statement for diversity, respect and love, and is a continuation of the company’s success story with vegetarian fruit gums.
Tobias Bachmüller, managing partner of Katjes Fassin GmbH + Co. KG, explains, ‘Our Wunderland Rainbow edition is joie de vivre, bold colours and a delicious vegetarian treat.’
Because they’re 100% veggie, even in colour.
The Rainbow edition, which was launched in April, is completely free of animal gelatine. So, like all Katjes products, it’s 100% vegetarian. Since 2018, the Katjes slogan ‘Yes! All veggie’ has also played a key role in the #CheckItOut campaign. In January 2019, a brand new TV commercial was launched, featuring the tagline ‘Every life is precious’. All Katjes fruit gums are made solely with natural flavours and colouring.
Katjes at Christopher Street Day in Berlin
Yes! At the world’s best-known LGBTTIQ* event in Berlin, the Christopher Street Day (CSD) on 27 July 2019, Katjes takes a stand for a colourful, tolerant world by participating in the parade with a branded truck for the first time. This was preceded by a special highlight: on 1 July 2019, an oversized poster was unveiled on Germany’s biggest billboard on Berlin’s Alexanderplatz Square, portraying an LGBT couple. Katjes designed the poster to make a statement for tolerance and diversity in society and in advertising – clearly reaffirming its stance that Love is colourful.
About Katjes Fassin
Katjes Fassin GmbH + Co. KG is based in Emmerich, in the Lower Rhine region of Germany. Comprising the Katjes, VICKS cough sweets, Ahoj-Brause and SALLOS brands, it is one of the three largest sweet manufacturers in Germany. The Katjes brand is considered a pioneer and trendsetter in the field of vegetarian fruit gums and liquorice. The company does not use any animal gelatine in the manufacture of its products, and the entire Katjes range in Germany is now completely vegetarian. Products are manufactured locally at three production sites across Germany, all of which have been carbon-neutral since 2020.
Katjes Fassin GmbH + Co. KG is a legal entity in its own right and forms part of the Katjes Group alongside its affiliates Katjes International GmbH + Co. KG and Katjesgreenfood GmbH + Co. KG.
For more information, please visit www.katjes.de.
Contact: Katjes Gloria Blumhofer, firstname.lastname@example.org, Phone: +49 (0)2822 601224