Sweets manufacturer Katjes is the only company in the industry to win the Golden Sugar Loaf 2019

Berlin, 8 November 2019 – Now in its 62nd year, the Golden Sugar Loaf award was introduced in 1958 by the German food industry. Sponsored by the Lebensmittel Zeitung food magazine (published by dfv Mediengruppe), it is presented annually to companies and individuals for special merit to the German or European consumer goods industry. Over the years, winners of the award have always been companies that set new standards in the industry. This year, Katjes was one of three companies to receive the coveted award, which was presented to the sweets manufacturer in recognition of boldly entering unchartered territory and creating new food trends while also taking a clear socio-political stance.

An independent jury consisting of top managers from retail and industry is responsible for choosing the winners of the Golden Sugar Loaf. Katjes Fassin was awarded the prize, the jury explained, for its exceptional economic development, for investing in its German production sites, and for the enduringly successful teamwork demonstrated by the two managing partners Bastian Fassin and Tobias Bachmüller. The jury also made explicit mention of the sweets manufacturer’s prowess in the field of innovation, and of their bold advertising campaigns. Here, they were particularly impressed by campaigns such as the ‘Yes! All veggie’ campaign, by the veggie café in Berlin, and by the company’s food-safe 3D printer for fruit gums – the first of its kind on the global market.

‘We are delighted to receive this award and would like to express our warmest thanks to the jury and to the Lebensmittel Zeitung magazine,’ says Tobias Bachmüller, managing partner of Katjes Fassin. ‘The Golden Sugar Loaf affirms our bold approach in recent years, as we’ve struck out in new directions. And it encourages us to continue pursuing this strategy – not only with innovative products that encapsulate the consumer zeitgeist but also in our corporate communication.’

About Katjes Fassin

Katjes Fassin GmbH + Co. KG is based in Emmerich, in the Lower Rhine region of Germany. Comprising the Katjes, VICKS cough sweets, Ahoj-Brause and SALLOS brands, it is one of the three largest sweet manufacturers in Germany. The Katjes brand is considered a pioneer and trendsetter in the field of vegetarian fruit gums and liquorice. The company does not use any animal gelatine in the manufacture of its products, and the entire Katjes range in Germany is now completely vegetarian. Products are manufactured locally at three production sites across Germany, all of which have been carbon-neutral since 2020.

Katjes Fassin GmbH + Co. KG is a legal entity in its own right and forms part of the Katjes Group alongside its affiliates Katjes International GmbH + Co. KG and Katjesgreenfood GmbH + Co. KG.

For more information, please visit www.katjes.de.

Contact: Katjes Gloria Blumhofer, presse@katjes.de, Phone: +49 (0)2822 601224

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