Woo-hoo, no moo: Katjes expands its range of chocolate products: the new year opens with the powerful launch of vegan chocolate

The new year opens with the powerful launch of vegan chocolate

Emmerich, 2 February 2020 – Consumers are now spoilt for choice: Katjes rolls out the pink carpet and expands its Chocjes range from two to an impressive six varieties! With last year’s launch of Chocjes, a vegan chocolate made with oat milk, Katjes not only delivered on its brand promise ‘Yes! All Veggie’ but also raised the bar to a new level. Chocjes lovers and chocolate aficionados can now look forward to additional decidedly delectable varieties:

Cookie Lover: Cookies! Everybody loves cookies! With tasty chocolate cookie chunks for the ultimate crispy bite!

Sea Caramel: Slithers of creamy caramel meet Fleur de Sel sea salt – the perfect combination!

Into the Dark: Never before has vegan chocolate been so bittersweet and richly flavoursome! The dark side of Chocjes is made with a minimum of 70% cocoa solids.

Orange County: Citrus fans will be bowled over by the tangy orange crisp and a minimum of 55% cocoa solids!

The new additions can now be found on shop shelves next to the familiar Chocjes varieties ‘The Pure Thing’, with its delicately rich chocolate taste, and ‘Hazel Smack’ with 14% crunchy hazelnuts!

Woo-hoo, no moo – what about you?

Chocjes has revolutionised the world of chocolate treats. Because Katjes says a loud boo to moo – and uses oat milk instead of cow’s milk. This makes our innovative chocolate both vegan and soy-free. Even so, it has that amazing melt-in-the-mouth softness that is typical of conventional milk chocolate.

Spotlight on sustainability

With ‘Chocjes’, Katjes delivers on its sustainability promise. Because this chocolate is not only made with oat milk – it’s also made with UTZ cocoa and UTZ hazelnuts. When it comes to being environmentally friendly and sustainable, oat milk is far superior to other plant-based milk alternatives such as soy milk or almond milk. The UTZ label certifies that the raw materials are grown and harvested sustainably and without child labour, and that the farmers work in good working conditions, receive a fair salary and are taught to use environmentally friendly farming methods, for example. What’s more, all Chocjes products are wrapped in FSC-certified paper.

At a glance: Chocjes


  • The Pure Thing
  • Hazel Smack
  • Cookie Lover
  • Sea Caramel
  • Into the Dark
  • Orange County

Newly arrived on the shop floor – and already winning awards!

Yes yes yes – Peta Deutschland announced CHOCJES 2020 as winner of the ‘Best Chocolate 2020’ category in its VEGAN FOOD AWARD. It’s a great honor and a fantastic affirmation! Our innovative new product also won the Sweetie 2019 award. And the success story continues – at the 2020 German Award for Business Communication, Chocjes came out tops in the ‘Brand & Product Communication’ category. We couldn’t be prouder <3

Would you like to try our favourite chocolate? You can now order Chocjes easily and conveniently online. Go and visit www.chocjes.de

Storage: Store in a cool and dry place.

Product features: vegan, with oat milk, UTZ cocoa, UTZ hazelnuts, soy-free, FSC paper/cardboard

Weight: 50 g bar

Availability: February 2020 (calendar week 7)

Price: 1.49 euros (RRP)

About Katjes Fassin

Katjes Fassin GmbH + Co. KG is based in Emmerich, in the Lower Rhine region of Germany. Comprising the Katjes, VICKS cough sweets, Ahoj-Brause and SALLOS brands, it is one of the three largest sweet manufacturers in Germany. The Katjes brand is considered a pioneer and trendsetter in the field of vegetarian fruit gums and liquorice. The company does not use any animal gelatine in the manufacture of its products, and the entire Katjes range in Germany is now completely vegetarian. Products are manufactured locally at three production sites across Germany, all of which have been carbon-neutral since 2020.

Katjes Fassin GmbH + Co. KG is a legal entity in its own right and forms part of the Katjes Group alongside its affiliates Katjes International GmbH + Co. KG and Katjesgreenfood GmbH + Co. KG.

For more information, please visit www.katjes.de.

Contact: Katjes Gloria Blumhofer, presse@katjes.de, Phone: +49 (0)2822 601224


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