Please keep your distance.
Katjes launches an OOH advertising campaign outside supermarkets across Germany
Emmerich, 23 April 2020 – Katjes has one small request: ‘Please keep your distance’. The company is communicating the important message via a national OOH campaign, placing posters right where people are most likely to mingle: in supermarkets.
But with photo shoots not currently an option, Katjes and its agency antoni jellyhouse had to hunt through the archives to find a fitting image for the new campaign. They finally decided to revive a familiar visual in typical ‘Katjes Pink’. The Katjes logo features prominently as key message, but the letters are spread with unusually large spacing across the poster to clearly visualise the underlying message: Please keep your distance.
Starting on 24 April 2020, the posters will appear in front of familiar supermarket chains across Germany. The same image will also be used for printed ads in major German newspapers.
About Katjes Fassin
Katjes Fassin GmbH + Co. KG is based in Emmerich, in the Lower Rhine region of Germany. Comprising the Katjes, VICKS cough sweets, Ahoj-Brause and SALLOS brands, it is one of the three largest sweet manufacturers in Germany. The Katjes brand is considered a pioneer and trendsetter in the field of vegetarian fruit gums and liquorice. The company does not use any animal gelatine in the manufacture of its products, and the entire Katjes range in Germany is now completely vegetarian. Products are manufactured locally at three production sites across Germany, all of which have been carbon-neutral since 2020.
Katjes Fassin GmbH + Co. KG is a legal entity in its own right and forms part of the Katjes Group alongside its affiliates Katjes International GmbH + Co. KG and Katjesgreenfood GmbH + Co. KG.
For more information, please visit www.katjes.de.
Contact: Katjes Gloria Blumhofer, email@example.com, Phone: +49 (0)2822 601224